Change Management in Societal Transformation: The Case of Saudi Arabia’s ‘Vision 2030’
A transformation is sweeping Saudi Arabia, and certain elements of it can be attributed to ‘Vision 2030’, a strategic plan launched in 2016. The vision—framed by a paradigm shift in the country’s economic, social, and cultural landscape—will have implications beyond Saudi Arabia itself, given the country’s position as leader of the Arab and Islamic world. The biggest challenge to such a metamorphosis is adoption among citizens, who wi