Diplomacy and Image-Building: India Rides on its Soft Power
India has projected its soft power for centuries, long before the concept was even defined by political analysts. In the past decade, the country wielded its soft power in a more systematic way in the practice of diplomacy. Prime Minister Narendra Modi, in power since 2014, is becoming known for his passionate use of India’s soft-power assets through both an effective media management strategy and an intelligent use of social media. This Brief