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Politicians have always used the media to communicate with the electorate. What makes social media unique is the scale, speed, and minimal cost at which leaders can do this task. This paper analyses the relationship between political leaders and the microblogging site, Twitter. It provides a comprehensive and systematic analysis of the use of Twitter by two contemporary Indian political leaders—Narendra Modi and Rahul Gandhi. It describ
Social protection is crucial in tackling extreme poverty and ensuring equitable development, thus catalysing the transition to a more stable and robust economy. About 50 percent of India’s economy hinges on its informal workers, who comprise 90 percent of the country’s total workforce. Yet, these informal workers continue to be excluded from current social-protection schemes, leaving them with no social or financial safety net and trapping th
