In the last few years, the European Union has been developing alternative ways of digital governance. This 'European way' could represent a shared model for new players worldwide, or else, herald the beginning of the fragmentation of the World Wide Web. These developmentsfrom rulings of the European Court of Justice on 'the right to be forgotten' and on safe harbour, to record-breaking sanctions for violations of competition law, to standard setting and, indeed, the very policies of the EU such as the new General Data Protection Regulation and copyright reformall contribute to making Europe a brave new digital space.