While taking her degree at the cole Franais des Attaches de Presse in Paris in 2001 she worked as an account executive for the American advertising agency McCann Erickson for a few years before moving to television production working for Endemol France. In 2005 she became a producer of country reports for media from the NYT Magazine to The Economist via the Oil &: Gas Journal. The reports shine a light on booming economies such as Angola in 2007 Turkey in 2008 Kazakhstan in 2006 Brazil during the pre-salt discoveries and Petrobras IPO in 2011 or Mexico under President Pena Nieto's energy and other reforms of 2014. From 2016 to date the focus has been on innovation and the tech movement in Texas Portugal Malta and the UAE.