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Health is wealth: The impending rise of longevity diplomacy
Healthcare
Mar 17, 2025

Health is wealth: The impending rise of longevity diplomacy

As aging populations grow, nations turn to longevity diplomacy—using health policies, biotech, and therapeutics to enhance soft power and global lea

Lydia Kostopoulos
Thailand’s soft power boom: Pop culture and global expansion
International Affairs
Feb 27, 2025

Thailand’s soft power boom: Pop culture and global expansion

Tapping into its BL dramas and pop-culture boom, Thailand’s soft power potential is on the rise, seeping into global narratives, competitive economi

Abhishek Sharma | Aadityavikram Rana
'भारत और अमेरिका के बीच सुरक्षा का नया क़रार'
International Affairs | Indian Foreign Policy | US Foreign Policy
Feb 21, 2025

'भारत और अमेरिका के बीच सुरक्षा का नया क़रार'

दूसरे कार्यकाल में ट्रंप द्वारा अमेरिका को वैश्विक सुरक�

Vivek Mishra
आफ्रिकेमधील चीनचे माहिती युद्ध
International Affairs
Nov 05, 2024

आफ्रिकेमधील चीनचे माहिती युद्ध

आफ्रिकेमधील चीनी गुंतवणूकीभोवतीच्या सकारात्मक कथनाला �

Samir Bhattacharya | Yuvvraj Singh
China’s Information War in Africa
International Affairs
Oct 19, 2024

China’s Information War in Africa

The increasing use of information campaigns in Africa that promote a positive narrative around Chinese investments is facing growing scrutiny

Samir Bhattacharya | Yuvvraj Singh
ब्रिटन अजूनही सॉफ्ट सुपरपॉवर आहे का?
International Affairs
Sep 20, 2024

ब्रिटन अजूनही सॉफ्ट सुपरपॉवर आहे का?

थंडावलेली अर्थव्यवस्था, ब्रेक्सीट, अंदाजपत्रकातील कपात

Shairee Malhotra | Aaran Pilot
The UK: Still a soft power superpower?
International Affairs
Sep 10, 2024

The UK: Still a soft power superpower?

A stagnant economy, Brexit, budget cuts, and a renewed global focus on hard security have brought about a decrease in the UK’s soft power capabiliti

Shairee Malhotra | Aaran Pilot
Tracking China’s soft power diplomacy in Nepal
International Affairs
Jul 12, 2024

Tracking China’s soft power diplomacy in Nepal

China's soft power diplomacy in Nepal serves as a tangible manifestation of its broader foreign policy goals, aiming not only for a China-dominated As

Shruti Saxena
स्पोर्ट्स डिप्लोमसीची अफाट क्षमता आणि त्याचा निर्णायक परिणाम!
International Affairs | Economic Diplomacy | Developing and Emerging Economies
Jun 14, 2024

स्पोर्ट्स डिप्लोमसीची अफाट क्षमता आणि त्याचा निर्णायक परिणाम!

स्पोर्ट्स डिप्लोमसीने आंतरराष्ट्रीय संबंधांवर मोठ्या �

Sudarshan Ramabadran
Unleashing the power of sports diplomacy: A gamechanger
Economic Diplomacy | Developing and Emerging Economies | International Financial Institutions
May 24, 2024

Unleashing the power of sports diplomacy: A gamechanger

Sports diplomacy has significantly influenced international relations, but to maximize its potential, concrete policies and diplomatic actions are ess

Sudarshan Ramabadran
Building a regional disaster relief strategy for the Bay of Bengal region
Indian Foreign Policy | Development
Apr 29, 2024

Building a regional disaster relief strategy for the Bay of Bengal region

Rather than relying on a single nation to handle the majority of HADR engagements in the Bay of Bengal region, a unified regional approach should be e

Roshani Jain
चीनची रणनीती ‘कॉग्निटिव्ह वॉरफेअर’ची
International Affairs | China Foreign Policy
Apr 26, 2024

चीनची रणनीती ‘कॉग्निटिव्ह वॉरफेअर’ची

प्रत्यक्ष लष्करी कारवाई न करता तैवानमधील जनमत आणि विश्व�

Bhairabi Kashyap Deka
The essence of cognitive warfare: Focusing the lens toward Chinese strategies
International Affairs | China Foreign Policy
Apr 08, 2024

The essence of cognitive warfare: Focusing the lens toward Chinese strategies

China has employed cognitive warfare tactics to sway the opinions and beliefs of the Taiwanese public without resorting to direct military confrontati

Bhairabi Kashyap Deka
Moratorium on Chinese research ships and Buddhist soft power diplomacy in Sri Lanka
International Affairs
Feb 01, 2024

Moratorium on Chinese research ships and Buddhist soft power diplomacy in Sri Lanka

China aims to use a Buddhist narrative to push forward its geopolitical and geoeconomic ambitions in the South Asian region

Asanga Abeyagoonasekera
Marketing it differently? Chinese reimagination of BRI in Nepal
Neighbourhood
Sep 05, 2023

Marketing it differently? Chinese reimagination of BRI in Nepal

The inclusion of soft power initiatives under the BRI shows the urgency on the Chinese side to project the wheels of BRI as moving in Nepal

Shivam Shekhawat
Giant Pandas and Puppies, Moon Rocks and Mangoes: Gift Giving in Diplomacy
International Affairs | Great Power Dynamics | Economic Diplomacy
Aug 18, 2023

Giant Pandas and Puppies, Moon Rocks and Mangoes: Gift Giving in Diplomacy

Throughout history, nations have used gift diplomacy to project their cultural identity and national values, and establish rapport that can transcend

Sitara Srinivas | Noyontara Gupta
Leveraging India’s soft power for conflict resolution and peacebuilding
Neighbourhood | Social Inclusion
Jun 13, 2023

Leveraging India’s soft power for conflict resolution and peacebuilding

India, with its culture and wisdom of well-being, nonviolence, and harmonious co-existence, can play a crucial role in conflict resolution and peacebu

Mandar Apte
The Chinese vaccine diplomacy in Southeast Asia
International Affairs | China Foreign Policy
Jun 29, 2022

The Chinese vaccine diplomacy in Southeast Asia

In China’s attempt to project its soft power, it engaged in vaccine diplomacy in Southeast Asia to counter the narrative of the virus’ origins and

Akanksha Chopra
Meta-Soft Power: Flipping the Scales Between Art & Culture
Media | Cyber and Technology
Apr 28, 2022

Meta-Soft Power: Flipping the Scales Between Art & Culture

| Nicol Andreula | Stefania Petruzzelli
Pop culture and strategic messaging: How Netflix got caught in the South China Sea dispute
International Affairs
Jan 03, 2022

Pop culture and strategic messaging: How Netflix got caught in the South China Sea dispute

China’s claims over the South China Sea are being pushed forward not just by military intelligence and show strength, but also by soft power

Pratnashree Basu
On Hallyu and its global army: Soft power lessons from South Korea
International Affairs
Dec 08, 2021

On Hallyu and its global army: Soft power lessons from South Korea

Using the Hallyu wave as a soft power instrument, South Korea has managed to sweep the world with its cultural influence

| Sitara Srinivas
North Africa in the Indian foreign policy matrix
International Affairs | Indian Foreign Policy | Great Power Dynamics
Oct 13, 2021

North Africa in the Indian foreign policy matrix

Taking into account their shared history of cooperating over decolonisation, India and North African nations have much potential to develop deeper rel

Mohammed Sinan Siyech
What China has in store for 2021
China Foreign Policy | China Military
Jan 08, 2021

What China has in store for 2021

Whether China succeeds or fails, there will be geopolitical consequences which will be difficult to ignore.

Manoj Joshi
The extent of China’s soft power in South Asia
Privacy & Data Protection
Jul 11, 2020

The extent of China’s soft power in South Asia

Soft power in South Asia has ushered a fear of retaliation; negative impacts such as debt traps appear less threatening to these countries than turnin

Tara Rao
Covid-19 and its aftermath: Impact on China’s soft power
China Foreign Policy
Jun 12, 2020

Covid-19 and its aftermath: Impact on China’s soft power

As the scale of global challenges swells in size, so does the need for leading ad-hoc transnational countries to prove their diplomatic proficiency. C

China’s COVID-19 relief diplomacy in West Asia
China Foreign Policy
Apr 22, 2020

China’s COVID-19 relief diplomacy in West Asia

The Chinese outreach in West Asia has been arguably subtle and careful.

Kabir Taneja
COVID19: Impact and response in Southeast Asia amidst China’s ‘soft power’ diplomacy
Privacy & Data Protection
Mar 21, 2020

COVID19: Impact and response in Southeast Asia amidst China’s ‘soft power’ diplomacy

Given Southeast Asia’s close geographical proximity to China and the number of tourists and workers who visit the ASEAN countries, if anything — t

Premesha Saha
A global digital agenda: 5 steps to ensure Europe becomes a soft power superpower
Cyber Security | Internet Governance
Jan 25, 2020

A global digital agenda: 5 steps to ensure Europe becomes a soft power superpower

EU’s new leaders should double down on updating Europe’s global digital agenda efforts. It is in its own self-interest, and crucially, the EU coul

Marietje Schaake
Chinese Sharp Power: Is Beijing influencing public opinion in India?
Media and Internet | Cyber Security | Cyber and Technology
Nov 13, 2019

Chinese Sharp Power: Is Beijing influencing public opinion in India?

Beijing’s attempts to build lucrative relationships with a diverse array of Indian political leaders require serious attention, considering how seve

Jyotsna Mehra
China and the Asian Infrastructure Investment Bank
International Affairs | China Foreign Policy | Economics and Finance | Economic Diplomacy | International Trade and Investment | Financial Markets | Developing and Emerging Economies | BRICS | Development Partnerships
Nov 01, 2019

China and the Asian Infrastructure Investment Bank

AIIB is designed to please and be pleasing. In its dealings with established MDBs, it comes to praise, not to bury. It is in this respect an effective

Jason A. Kirk
India’s soft power advantage in the great game of Afghanistan
Indian Foreign Policy
Jul 01, 2019

India’s soft power advantage in the great game of Afghanistan

Ideologically and strategically, India seems to be utilising its soft powers better than Pakistan in dealing with their resourceful neighbour, Afghani

In Season 2, Modi needs to deepen India’s soft power around International Yoga Day
Indian Foreign Policy | Domestic Politics and Governance
Jun 21, 2019

In Season 2, Modi needs to deepen India’s soft power around International Yoga Day

Gautam Chikermane | Guillermina French
Sino-Indian partnership for SDG 7: Affordable and clean energy
Energy | Energy Efficiency
May 31, 2019

Sino-Indian partnership for SDG 7: Affordable and clean energy

A stronger focus on SDGs in the context of soft power and trade enhancement will be one of the major drivers of Sino-Indian partnership in the near fu

Soumya Bhowmick
India must use the period of relative calm to employ ‘smart power’ in Kashmir
Domestic Politics and Governance | Defence and Security | State Level Politics | National Politics
May 23, 2019

India must use the period of relative calm to employ ‘smart power’ in Kashmir

A strong government that can think beyond petty political gains and strike an optimum balance between the deployment of hard and soft power is the nee

| Parjanya Bhatt
SDGs, trade and soft power: Drivers for Sino-Indian partnership
Indian Foreign Policy | China Foreign Policy | Economic Diplomacy
Dec 05, 2018

SDGs, trade and soft power: Drivers for Sino-Indian partnership

Soumya Bhowmick
Will China succeed in its soft power strategy?
Great Power Dynamics | China Foreign Policy
Sep 12, 2018

Will China succeed in its soft power strategy?

Vinayak Dalmia
At this time of hard power too, it is soft power that wins
US Foreign Policy | US Domestic Politics
Mar 16, 2018

At this time of hard power too, it is soft power that wins

Akshobh Giridharadas
As American influence wanes, China courts Latin America with unrelenting soft power
International Affairs | China Foreign Policy
Dec 06, 2017

As American influence wanes, China courts Latin America with unrelenting soft power

Gone are the days, when Latin America used to be an insignificant region for China, over fears of antagonising the US. Today, Latin America has outpac

Heiner Lupke | Ketan Mehta
The past in the present: Civilisational heritage and Indian soft power
Privacy & Data Protection
Sep 12, 2017

The past in the present: Civilisational heritage and Indian soft power

SHANTANU KISHWAR
India's influential soft power in Afghanistan: Giving edge over Pakistan
Neighbourhood | Indian Foreign Policy
Jun 29, 2017

India's influential soft power in Afghanistan: Giving edge over Pakistan

India’s soft power plays a big role in the Afghan admiration of the Indian media. It is not surprising that India invests in the infrastructure of A

India needs to articulate the principles of managing world affairs
Indian Foreign Policy
Feb 02, 2017

India needs to articulate the principles of managing world affairs

The Indian example and its democratic choices are persuasive and much needed in the world.

Samir Saran
A Decadal Snapshot of India’s Soft Power Strategies (2014-2024)
International Affairs
Mar 11, 2025

A Decadal Snapshot of India’s Soft Power Strategies (2014-2024)

This report evaluates India’s soft power strategies under the tenure of Prime Minister Narendra Modi from 2014 to 2024. It looks into the ways in which the government has promoted cultural connectivity, diaspora engagement, and partnership building to strengthen India’s global image. It underlines the growth of India’s soft power in the past decade, becoming more coherent, strategic, and ambitious. In the past decade, India has initiated, f

Abhishek Srivastava
China’s soft power is failing in Australia, despite opening Confucius institutes all over
International Affairs | Great Power Dynamics | China Foreign Policy
Dec 05, 2020

China’s soft power is failing in Australia, despite opening Confucius institutes all over

China finds that its trustworthiness among ordinary Aussies has plummeted from 52 per cent to just 23 per cent in two years.

Navdeep Suri
Diplomacy and Image-Building: India Rides on its Soft Power
Great Power Dynamics | Media and Internet
May 24, 2023

Diplomacy and Image-Building: India Rides on its Soft Power

India has projected its soft power for centuries, long before the concept was even defined by political analysts. In the past decade, the country wielded its soft power in a more systematic way in the practice of diplomacy. Prime Minister Narendra Modi, in power since 2014, is becoming known for his passionate use of India’s soft-power assets through both an effective media management strategy and an intelligent use of social media. This Brief

Stéphanie M.-L. Heng
In Afghanistan, India’s soft power is not enough
Defence and Security
Aug 26, 2019

In Afghanistan, India’s soft power is not enough

India’s aspirations of becoming a superpower must first begin with establishing itself as a strong regional power.

Kabir Taneja
India's soft power problem
Domestic Politics and Governance | Indian Economy | Development | National Politics | Law and Justice
Mar 07, 2013

India's soft power problem

India needs to embrace the idea of soft power, and abandon the misconception that 'soft' power somehow equates to a soft country, says Ms Mira Kamdar, a noted author. She believes there is hope, since the Indian people are not taking injustices lying down.

Religious tourism as soft power: Strengthening India's outreach to Southeast Asia
Indian Foreign Policy
Sep 20, 2019

Religious tourism as soft power: Strengthening India's outreach to Southeast Asia

Shifting Perceptions of Power: Soft Power and India's Foreign Policy
International Affairs | Indian Foreign Policy | Domestic Politics and Governance | National Politics
Dec 15, 2010

Shifting Perceptions of Power: Soft Power and India's Foreign Policy

Soft power's importance has increased in the context of globalisation and the growing disquiet over the use of military power for achieving foreign policy objectives. This paper focuses specifically on soft power in India's foreign policy

The rising role of Buddhism in India’s soft power strategy
International Affairs | Indian Foreign Policy
Aug 20, 2023

The rising role of Buddhism in India’s soft power strategy

The Modi-led government is placing a strong accent on the use of soft power in India’s foreign policy. One of the more novel manifestations of these initiatives has been engagement in Buddhist diplomacy. The Buddhist faith, due to its emphasis on peaceful co-existence and its wide pan-Asian presence, lends itself well to soft-power diplomacy. This brief will examine India’s attempts at leveraging its historical and present-day associations wi

SHANTANU KISHWAR
When soft power is not enough
Indian Foreign Policy
Oct 11, 2018

When soft power is not enough

By overdoing soft power, India isn’t going to be able to fix the challenges of today, nor will it be able to exploit and benefit from the opportunities of today and tomorrow.

Sushant Sareen